AddThis today announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more HERE.
SnagFilms to Distribute 2012 Sundance Film Festival Grand Jury Award Winner “The House I Live In” and 2012 SXSW Film Festival Grand Jury Award Winner “Beware of Mr. Baker”
SnagFilms also acquires six acclaimed titles: “Harlan County USA”, “American Dream,” “Waco: The Rules of Engagement,” “The Life and Times of Hank Greenberg,” “Fuel”Read More
Everyday Health Adds Skinsight.com to its Media Portfolio and Will Create Premiere Dermatologist Directory
Skinsight is an award-winning and popular site with a mission to educate consumers on skin related health issues through use of high-quality medical photographs.Read More
newBrandAnalytics Hires Industry Experts to Extend its Leadership in Social Market Intelligence for Restaurants, Hotels, Retail and Government
Kristin Muhlner named Chief Executive Officer; Barton Phillips Joins as Executive Vice President of SalesRead More
The Fitbit partnership marks the first time that Sparkpeople will integrate data from a partner into their dashboard.Read More