Kudos to the team at Resonate Networks for making the Inc 5000 List – coming in at #235 overall and #33 in their category! My partners, Steve Case, Donn Davis & I chose Resonate as one of our first investments in the Revolution Growth Fund for many reasons – not the least of which was their stellar management team and proprietary platform that helps businesses reach their ideal target audience.
I’ve been involved in the ad tech business since its infancy – from my first enterprise, Redgate Communications, to AOL where I helped develop the very first display ad program, to now as an active investor in the space. What is so interesting to me is how much data is available to marketers today – every year the richness of the data set gets greater & greater. And YET, what is often hard to glean from all this data are the insights – & that is what makes all the difference in a campaign, whether it’s for a political issue or a product on a shelf. Resonate Networks has perfected a model whereby a marketer can connect the right message with the right target based on underlying values of that audience. It’s a powerful new approach in the ad tech sector & one that we at Revolution are glad to see being recognized by arbiters such as Inc 5000.
Looking forward to seeing great things from Resonate in months and years to come!