UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers

UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights. Read the full media release HERE.