LivingSocial and the Dallas Cowboys Kick Off One-of-A Kind Partnership

WASHINGTON–LivingSocial today announced an exclusive partnership with the Dallas Cowboys and the renowned Cowboys Stadium. As a result, LivingSocial is providing members with unparalleled access to premium experiential and live event inventory that will help make football and entertainment fans dreams come true.

LivingSocial’s Cowboys offers will include unique, one-of-a-kind experiences such as VIP access at Cowboys training camp, a Dallas Cowboys Cheerleaders tryout experience, draft day with “war room” access, be in the official team picture, and more. Members will also have opportunities to partake in Cowboys rallies, tours, and clinics, as well as premier access to live events at Cowboys Stadium, such as college football games and concerts. All offers will be available at

“The Dallas Cowboys are revered for their longstanding innovative and forward-thinking approach to marketing,” said Alex Michael, General Manager for LivingSocial’s Live Events. “Through this first-of-its-kind partnership, LivingSocial will offer its members a way to interact with the Cowboys organization and at the stadium in exciting, never-before offered ways.”

The Cowboys relationship is the most recent addition to LivingSocial’s Live Events portfolio, which features premier experiential offers from America’s favorite sports, music, and entertainment organizations. Earlier this year LivingSocial announced a partnership with AEG, one of the world’s leading sports and entertainment presenters. LivingSocial has also established a marketing partnership with MSG Sports to promote Live Events in New York, and LivingSocial works with the Shubert Organization, which owns and operates Telecharge and 21 theatres in New York, Boston, Philadelphia and Washington, DC, to offer access to exhilarating theatrical performances.

LivingSocial is a trailblazer when it comes to curating memorable activities,” said Alec Scheiner, Senior Vice President & General Counsel. “Our fans are passionate and with LivingSocial’s unique experience background we have a prime opportunity to not only offer up once in a lifetimes packages, but also attract new fans through one-of-a-kind events.”

In addition to this partnership, LivingSocial is unveiling the launch of its Dallas Live Events collection page, showcasing the best entertainment offers from sports to concerts to Dallas area Adventures. New collections launch weekly. The initial collection will include, but are not limited to:

  • Spirit pass to the Alabama v. Michigan season opener at Cowboys Stadium for $89
  • Two tickets to The Hot Wet Mess festival for $15, featuring Black Lips, No Age, and more

The LivingSocial-Cowboys partnership kicked off earlier this month with special release tickets to the sold out Cowboys Classic college football game featuring the University of Alabama and the University of Michigan at Cowboys Stadium. More than 2,300 sports fans have purchased these passes for college football’s opening day.

Taking part in the LivingSocial fun couldn’t be easier: offers are delivered to members through the LivingSocial website, a daily email blast and through apps for iPhone and Android devices. Additionally, LivingSocial’s unique referral model gives users a chance to get their deal for free. Once a deal is purchased, the buyer can share the deal using a unique link generated at checkout. If three friends purchase the deal through the link, the original buyer’s deal is free.

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About LivingSocial

LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 67 million members around the world.


Maire Griffin, 202-503-2506
The Dallas Cowboys
Brett Daniels, 972-556-9954