Expands current local food and drink business into new high growth category
CHICAGO — Groupon today announced the acquisition of OrderUp, an on-demand online and mobile food ordering and delivery marketplace operating in nearly 40 markets across the United States. The addition of OrderUp significantly boosts Groupon’s presence in the $70 billion food ordering and delivery sector.
“Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace,” said Groupon CEO Eric Lefkofsky. “The potential in delivery and takeout is apparent — especially with the growth of mobile — and OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”
With more than 10 million orders processed, OrderUp brings food ordering and delivery expertise, as well as thousands of additional restaurant relationships. Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.
“Groupon’s reach and ability to connect supply and demand at scale make it the perfect destination for us to grow even faster and expand in our targeted local markets,” said OrderUp CEO Chris Jeffery. “We look forward to bringing the thousands of great restaurants that we feature to hungry Groupon customers across the country.”
Founded in 2009, OrderUp serves metropolitan areas such as Baltimore, Md. and Denver, and markets with large student populations such as Bloomington, Ind., Boulder, Colo. and State College, Pa., among others. OrderUp will continue to operate as a standalone brand with inventory cross promotion through Groupon’s marketplace and merchant pages. The company will maintain its current Baltimore headquarters.
Restaurants interested in working with OrderUp can visit restaurant.orderup.com.
Headquartered in Baltimore, OrderUp is the most complete on-demand food delivery marketplace for local markets outside of the top metros. With feet on the street in markets nationwide, OrderUp provides easy access to great food from locals’ favorite restaurants. Visit orderup.com or download the OrderUp app for iOS and Android.
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.
Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively. To search for great deals or subscribe to Groupon emails, visit www.Groupon.com. To download Groupon’s top-rated mobile apps, visit www.groupon.com/mobile. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.