Everyday Health, Inc., the leading digital health and wellness company, today announced that its multi-brand, multi-platform strategy continues to drive solid growth across its portfolio of premier health and lifestyle properties. The company’s advertising and sponsorship revenue increased 24 percent in 2012 over 2011, and revenue from top 20 advertiser brands grew 28 percent in the same timeframe.
Everyday Health’s revenue growth stemmed from providing best-in-breed content – evidenced by numerous accolades such as Medical Marketing & Media’s All-Star Media Brand of the Year award, a Daytime Emmy nomination for its television series “Everyday Health”, and a prestigious Gerald Loeb Award for MedPage Today’s collaboration with the Milwaukee Journal Sentinel on “Side Effects” investigative series – and its continued focus on providing innovative and multi-channel marketing solutions, incorporating robust post-campaign analytics and ROI measurement.
“We are incredibly proud of our financial performance in 2012 and believe the trends in the digital health and lifestyle sectors are very positive,” stated CEO and Co-Founder Ben Wolin . “We continue to build momentum across the business and expect more pharmaceutical, consumer packaged goods and lifestyle customers will embrace the online data-driven solutions we offer.”
In addition to strong revenue growth, Everyday Health’s achievements during 2012 included the following highlights:
- Increasing the total registered base of consumers to more than 55 million Growing visits to operated properties by 30 percent over 2011
- Launching the “Recipe Rehab” food platform and weekly television series on ABC, the first show from a YouTube original channel to air on network TV
- Enhancing MedPage Today, resulting in 41 percent growth in physicians and healthcare professionals in 2012 and 18 percent growth in the number of visits during 2012
- Surpassing ten million downloads of the company’s mobile applications across multiple platforms
- Acquiring EQAL, which creates and manages branded content digital media properties for health and lifestyle oriented consumer brands and celebrities
- Expanding the blue-chip investor base to include Silver Lake Waterman Fund, through a debt financing with Silver Lake and existing partner Silicon Valley Bank
“In 2013, we expect to once again experience strong double digit revenue growth,” added Mr. Wolin. “Our team at Everyday Health is energized by the success of 2012 and committed to our mission of providing the best – and most actionable – health and lifestyle content to the largest audience of consumers and health professionals, while providing the most cutting-edge marketing solutions targeting large and niche audiences.”
About Everyday Health, Inc.
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin , and President, Mike Keriakos .
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