Booker Raises $35M Series C Growth Round to Expand Broadly into Service Commerce Market

Growth Round Positions Company to Serve Nearly Every Type of Service Business With All-In-One Platform

New York – Booker, the leading platform for service commerce, today announced that it has raised a $35 million Series C growth round of funding led by Medina Capital. The funding round includes a strategic investment by First Data, the global leader in payment technology and services solution, and investment firms Jump Capital and Signal Peak Ventures, as well as early investors including Bain Capital Ventures, Revolution Ventures, TDF Ventures, and Grotech Ventures. Medina Capital Partner Adam Smith will join Booker’s board in conjunction with the investment.

“Today, most local service businesses still operate primarily only in the offline world,” said Josh McCarter, Booker CEO. “But consumer behavior is rapidly changing. Restaurant, hotel and car booking apps have begun to shift the way consumers now interact with all types of local businesses. Booker is uniquely poised to provide nearly every type of local service business with an all-in-one solution that helps them manage their business and enables consumers to discover, book and pay for their services online.”

“We firmly believe that the migration of offline service businesses to online service commerce platforms represents a huge market opportunity,” said Adam Smith, Partner at Medina Capital. “Booker is leading the way with an easy-to-use software-as-a-service solution that replaces legacy or offline systems.”

“As a leading provider of next generation commerce solutions to small and medium businesses, First Data shares Booker’s view and recognizes the significant opportunity to help service-based merchants manage and grow their businesses,” said Himanshu Patel, Executive Vice President, Strategy, Planning & Business Development, First Data. “Through this partnership, we look forward to finding ways to share our expertise, insights, and expansive merchant network with Booker as they continue to grow.” First Data’s strategic investment was made through its ventures group that focuses on collaborating with entrepreneurs in the areas of payments, mobile, marketing, loyalty, and security to support the next generation of commerce.

Booker plans to use this funding to expand the number of businesses it serves and enhance its product offering to further drive revenue for its merchants.

For more information about the services Booker provides to local businesses, please visit

About Medina Capital

Medina Capital is a high-growth equity investment firm focused on IT infrastructure companies in areas such as cloud computing, cybersecurity, big data, software-defined security and software-defined networking. The firm’s philosophy emphasizes investing in high-growth companies with established products or services that will benefit from Medina Capital’s strategic guidance. For more information about Medina Capital, please visit

About First Data

First Data is the global leader in payment technology and services solutions. With 24,000 owner-associates and operations in 35 countries, the company provides secure and innovative payment technology and services to more than six million merchants and financial institutions around the world, from small businesses to the world’s largest corporations. Today, businesses in nearly 70 countries trust First Data to secure and process nearly 2,000 financial transactions per second, totaling $1.8 trillion a year. First Data’s unparalleled infrastructure and partnerships go “beyond the transaction” with next-generation point-of-sale technology fueled by powerful analytics to detect fraud, gain insights into consumer spending, and strengthen customer loyalty. All day, every day, First Data helps its clients thrive in the evolving world of commerce.

About Jump Capital

Jump Capital is a Chicago-based venture capital firm specializing in expansion stage and growth capital investments. Led by a team of experienced operating executives, Jump Capital takes an opportunistic, long-term approach to investing. Jump seeks investment opportunities ranging from $2 million to $15 million in scalable technology businesses with compelling leadership teams across a wide breadth of industries including enterprise technology, marketing, healthcare, data security and financial services. For more information, visit

About Signal Peak Ventures

Signal Peak Ventures is a venture capital and growth equity firm with more than $500 million in assets under management. Based in Salt Lake City, Utah, the firm invests in innovative information technology companies and looks for entrepreneurial teams with the potential to transform markets and create lasting value. Specific areas of focus include Internet, SaaS, enterprise software, security, and mobile computing. For more information, please visit

About Booker

Booker is a service commerce platform that helps businesses run and grow successfully by streamlining their operations and helping to increase their revenues. Booker enables service businesses to sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers. With Booker’s platform, business owners can manage every booking, customer and transaction, and use automated tools to drive more sales from new and existing customers. Booker processes more than three million appointments each month across 73 countries in 11 languages. Headquartered in New York City, Booker’s customers include thousands of local service businesses, as well as Fortune 500 companies.