AddThis today announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more HERE.
Using information analyzed from 2012, newBrandAnalytics has its finger on the pulse of the key trends that will unfold in 2013.Read More
Zipcar continues to be the leading choice for car sharing programs among colleges and universities.Read More
The Company intends to use the net proceeds of the offering for general corporate purposes and working capital.Read More
Hayes will be responsible for developing and driving a vigorous business strategy for the recently launched mobile advertising platform UberAds.Read More