AddThis today announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more HERE.
LivingSocial is expanding its Los Angeles-area sales force to meet the growing demand from local merchants and customers.Read More
Hayes will be responsible for developing and driving a vigorous business strategy for the recently launched mobile advertising platform UberAds.Read More
newBrandAnalytics Launches Social Communities to Support Hotel and Restaurant Leaders with Tips & Tricks
The communities will enable participants to engage in dialogue with peers and influencers through the platform’s commenting feature.Read More
UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers
UberMedia released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of mobile social behavior.Read More