AddThis today announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more HERE.
Launched on October 17, SparkPeople Radio provides listeners with the latest in healthy living news and tips across health, fitness, nutrition and motivation.Read More
Harris succeeds Ramsey McGrory, who held the role of CEO since October 2011. McGrory will now serve in an advisory role to the company.Read More
K12 Students are challenged to explore, create, refine and market in innovative real world problem-solving contest.Read More
Deal combines state-of-the-art technology platform with leading global brand.Read More