How to Pitch a Tech Startup, U.S. News & World Report

A wealthy venture capital investor like Steve Case, the co-founder of AOL who attended SXSW, gets pitched a lot by people “passionate about their idea,” he tells U.S. News. “I’ve certainly gotten my fair share of ‘elevator pitches,’” Case says, referring to sales spiels so-called because they last about the length of an elevator ride.