Congratulations to the Exclusive Resorts team on the introduction of Portico, a new private club that provides access to a growing portfolio of incredible luxury vacation homes in the world’s best destinations, combined with personalized pre-trip planning and expert concierge service, all at members-only prices up to 50% below market rates.
This is not about growing an existing market — this is creating a new market. Today, if you want to go on a luxury vacation, you have basically two choices. You can go to a hotel and you know what you will get. Most hotel brands have a wide selection of destinations, but they basically all offer the same service. Your other choice is renting a vacation home, where you obviously have more space for yourself and your family, but you don’t have the service that you would find at a hotel. You might have a housekeeper, you might not. It’s not predictable and consistent. We strongly believe there is a market in the middle where so many people want to have that consistent and more predictable experience with better service. Portico gives you hotel experience in a big nice luxury villa.“